Jaguar Marketing

This ad is not only for one Jaguar but all jaguars in their history. it is an interesting ad because you can see the evolution of the car through sentences.

The first was: The car the closest thing we will ever create to something that is alive by William Lyons. He compared the Jaguar to the person, which it is normal because after in the ad there are different sentences with the word “born”: born from the rare spark of imagination, Born generation ahead of its time, Born with the mettle of a warrior and the soul of a poet, Born to be beautiful,Born to be fast, Born to be perform.

Jaguar car should be existed with special caracteristics. I think it is the caracteristics for a winner with the words: “warrior”, “beautiful”,”fast”,”perform”.

Jaguar is present too in the Formula 1, a good thing to show the perform and the speed of Jaguar car. Between 2001 to 2004, an event was celebrated in “Silvestone” for the special edition of the XK8. The basis of this car is the performance.

This video is a presentation of the Jaguar XJ Portfolio ( Portfolio is the best range in Jaguar). The newsreader explain that this Jaguar XJ is a very luxury car, and it is a limited production. Moreover, he describes the interior and exterior of the car, it is an attractive car, and for the sales it is important to tell that it is a limited production.

It is important for Jaguar to participate in Auto show in the world, because some countries haven’t got a lot of Jaguars, it is a mean to know this car.Jaguar participated too the “mondial de l’automobile ” in Paris in October 2008.

http://www.jaguar.com/global/default.htm

Jaguar has a web site like another concessionaries, when you entry in the first page you can choice your country for the language and models can be different.

The web site is very important because consumers want details, pictures, prices, make a date to try a car. the Jaguar web site has this all caracteristics.

Colours are drabs, and pictures are professionals.The originality is the page about awards because you have news about the brand and it is a mean to know the prestige of Jaguar. You have a page about the company to know the policy, values and careers.

http://www.tata.com/

I would like to speak about the situation of Jaguar because Tata, India’s biggest vehicle maker, paid $2.3bn for the british brands: Jaguar and Land Rover and the negociations started last June.

The companies said there would not be any ” signifiant changes” to Jaguar or Land Rover employees’ terms of employment on completion of the sale.

It is a good thing for Tata, its can develop its presence in the passenger car market but Ford will contribute about $600m to the Jaguar and Land Rover pension plans:

-Engines

-Stamping

-Variety of tecnologies…

The New Jagaur XF ad left in April 2008.this ad is very complete and show the new design: elegant, saloon, luxury, young…Moreover, we see the new options: wheel, gear lever, lights, dashboard…

The message is a rich young couple who leave in adventure with a beautiful car…they can go out, travel, take out.The new XF is like the love, your head’s spinning ( we see in the ad the couple who turn themselves and at the same time the Jaguar who turn too).

To drive the jaguar XF is an escape moment, and a mean to leave in adventure.

I think it is important to add this video to understand the policy of Jaguar, What is the concept? and How can we explain the Design?

Ian Callum ( who speaks in first) is the Design Director for Jaguar since 1999. According to Callum ‘ Jaguar should be perceived as cool cars and cool cars attract interesting,edgy people.’Moreover, we see on the video the manufacturing building of Jaguar,what is I visited to Caslte Bromwich.

The Video put in advance the close work between the design team and engineering team. the vision of Jaguar is everything, the best proportion and working in team.

http://www.jaguar.com/uk/en/latest/Reviews/Reviews/Reviews_Index.htm

This link is about all Jaguar Award in 2008,we can observe there are a lot of awards for the new XF this year.Moreover,among the Jaguar ‘s competitors, only Jaguar has awards ( I did a comparison with competitors ‘ web site). I think it is important to show the prestige and the corporate image. Here, Jaguar is compared to a person who receives Awards like at the cinema. Jaguar ‘s reputation rests on it fame and on it smart…

The New Jaguar XF…

I chose to had this picture, because i was lucky to visit the manufacturing building at Castle Bromwich and i saw particularly the XF building. The New XF won the most prestigious award in the automotive calendar “car of the year 2008″, this car is unique by its dramatic lines, and it sophisticated and luxurious interior.

I chose this topic because I worked for Jaguar cars this summer. I was very impressed by this very beautiful luxury car : It is not a famous car in France like BMW or Mercedes, and the reputation of Jaguar is the performance and the beauty. For me, Jaguar is a legend…

I would like to tell you about Jaguar cars and to understand the strategy of the company.